Benefit Cosmetics has partnered with the Jed Foundation and its Love is Louder movement to launch the Inner Beauty Challenge – a week-long campaign to help girls and women feel empowered, confident and connected.

Through January 19, participants will be given simple tasks to help them laugh, love and live loud. The challenges will focus on activities like posting positive messages on social media, performing random acts of kindness, making gratitude lists, and working off stress by laughing or dancing.

“The Inner Beauty Challenge is a great example of how small actions can have a big impact on our own emotional health and the people around us,” saidJillian Niesley, The Jed Foundation Program Director. “We are excited to collaborate with Benefit Cosmetics to empower women, and encourage sharing positive messages and actions.”

Since Love is Louder was co-founded in 2013 by Brittany Snow and MTV, people from around the world have come together to amplify the message that love and support are louder than any internal or external voice that brings us down. The movement has helped individuals, communities, schools and organizations launch programs, clubs and events that tackle issues like bullying, negative self-image, discrimination, loneliness and depression.